Being choosy

In a paper using complex formulas, one of the columnists at the NY Times' "Freakonomics" blog proves what many of us already suspected to be true: the more income we have, the more choices we expect to make and the greater variety we demand. The increase in choice is heavily influenced by a greater attainment of education: as we become more aware of our options, we long to diversify.

Brainteaser

Income inequality can be a difficult concept to stomach and turns out, it can be pretty difficult to compute mentally too. Evidently, "the reward centers in the human brain respond more strongly when a poor person receives a financial reward than when a rich person does.” No wonder reading the newspaper can give you a headache.